London 2009. Russian born, New York trained, Tatiana Karelina opens her London salon on a quiet Kensington street. A chic and stylish sanctuary where glamour and trend-setting styles go hand-in-hand. 8-years on, a roster of high profile clients, explosive press and a cutting edge hair designs has enabled her to have a deep and lasting impact on the London beauty landscape.
From the outset her revolutionary approach to extensions was clear. Instead of conforming to industry practice Karelina became a mistress of innovation. Using a combination of superior quality hair, a top-notch attachment technique in Micro Rings and an emphasis on creating an unrivalled client experience have defined Tatiana Karelina as a pioneering businesswoman.
Karelina’s initial contributions to the advancement of hair extensions in the UK includes being the first to break from using damaging glue to attach the extension hair and the first, given her local knowledge, to be able to source extension hair directly from her native Russia. In doing so Karelina is able guarantee to her clientele that they are getting hair of the highest quality and by eliminating the “hair broker” the most competitive prices.
Tatiana Karelina credits her success to date because of her philosophy. She believes, above all, that when you accept responsibility for how someone looks and you understand the impact self-image has on a person’s happiness and success, changing someone’s hair becomes a very serious business.