Tatiana Karelina Ltd, 33 Holland Street, London W8 4LX. Company number 07825025.
Last updated 24 September 2026.
These terms govern TK Privilege, the membership scheme run by Tatiana Karelina Ltd for clients of the Tatiana Karelina salons, and the TK Privilege app. By joining the scheme or using the app you agree to them. How we handle your information is set out separately in our TK Privilege privacy policy.
1. Who can join
TK Privilege is open to clients of the Tatiana Karelina salons who are 16 or over. Membership is personal to you. You may hold one account, it is tied to your mobile number, and it cannot be shared, transferred or sold. We may ask you to confirm your identity at the salon before we release points or perks.
2. The two kinds of points
TK Points are yours to spend. 10 TK Points is the equivalent of £1 against our products and services at the salon. Tier Points measure your progress towards a tier. They are never spendable and they are separate from your TK Points balance.
Neither kind of point is money. Points have no cash value, cannot be exchanged for cash, cannot be transferred to anyone else and cannot be bought or sold. They are not property, they are not a deposit, and they carry no interest.
3. Earning TK Points
You earn TK Points on your maintenance appointments at the rate for your tier, which is 1 point for each £1 at Silver, 1.25 at Gold and 1.5 at Black. New sets and hair pieces do not qualify for TK Points. Tips, deposits and gift vouchers never earn points.
Points earned at a visit are set aside and released when you next come in for a counted maintenance. How much is released depends on how soon you return, as shown in the app on your own dates. A counted maintenance is a care appointment of £200 or more, taken at least 5 weeks after your last one for tapes or 7 weeks for every other method. Smaller or closer visits still earn points, which are added to what is already set aside.
The figures above are the current settings of the scheme and are shown to you in the app. If we change them we will do so in line with section 11.
4. Tier Points and tiers
You earn 1 Tier Point for each £1 you spend with us, on anything, excluding tips, deposits and gift vouchers. Everyone starts at Silver. You reach Gold by filling a Care Card and earning 1,500 Tier Points, and Black by filling a Care Card and earning 3,000. Clients who wear toppers, wigs or clip-ins do not need a Care Card and qualify on Tier Points alone.
The tier year runs from 1 January to 31 December. You move up the moment you qualify and hold that tier for the rest of that year and all of the following year. To stay in your tier you need to fill a Care Card and earn 1,250 Tier Points for Gold, or 2,500 for Black, during that following year. If you do not, on 1 January you move to the tier your year supports. For the opening period, 2026 and 2027 together count as one tier year.
5. Perks
Each tier carries its own perks, currently a discount on colour and on Davines products, a free colour allowance, a complimentary wash and blow dry with your maintenance, birthday points and a Davines gift. The amounts that apply to you are shown in the app on the Tier Perks page.
Free colour and Davines gift allowances are given once for each year you hold Gold or Black, are for your own use at the salon, and do not carry over. Unused allowances end on 31 December of the year they belong to. Perks are not exchangeable for cash and cannot be combined with another offer unless we say so.
6. Booking bonus
If you book your next appointment at the desk on the day of a counted maintenance, and you come in on that exact date, you receive a bonus of 100 TK Points. Moving the date means the bonus is not paid. The bonus is paid once for each qualifying visit.
7. Referrals
You have a referral code for as long as you are a member. There is no limit on how many friends you refer, but each friend counts once and a code cannot be used by an existing client or by you. Your friend receives 1,000 TK Points to use on her first visit, and you receive 500 TK Points once that visit has been completed and paid for. If a referred appointment is cancelled or refunded, we may reverse the points.
8. Review points
We pay 250 TK Points for posting a review, once for each platform. The points are for posting a review of any kind. We never ask for a particular rating and the points do not depend on what you write. Reviews are published on Google or Trustpilot and are governed by their terms, not ours.
9. Spending points and expiry
TK Points are redeemed at the salon against products and services, at 10 points to £1. They cannot be used against gift vouchers, deposits or tips, and they are not refunded as cash if a service is later cancelled or refunded. Where a service paid for with points is refunded, the points are returned to your balance instead.
TK Points expire 24 months after they are earned. We tell you in the app before any points reach that point. If your account is closed, any unspent points end with it.
10. The app
The app shows what our salon records hold for you. Balances, tiers, dates and appointments are read from those records and the salon records are what count if the two ever differ. We may correct a balance, a tier or a Care Card where there has been an error, a reversal, a refund or misuse, and we will tell you if we do.
Booking through the app is a request rather than a confirmed appointment until the salon confirms it. We give the app as it is, and while we work to keep it available and accurate we cannot promise it will be uninterrupted or free of faults. Nothing in these terms affects your legal rights as a consumer.
You can close your TK Privilege account in the app, on Your Details. Closing it ends your membership and any unspent points. It does not delete your client record at the salon, which we keep as set out in our privacy policy. We may suspend or close an account where a code or an account is being misused, where points have been obtained by error or dishonesty, or where a client is abusive towards our team.
11. Changes to the scheme
We may change these terms, the earn rates, the tier thresholds and the perks, and we may end the scheme. Where a change reduces what you have already earned we will give you at least 30 days notice in the app or by email or text, so you have time to use what you hold. If we end the scheme we will give at least 90 days notice and you will be able to spend your points during that period.
12. Apple and Google
TK Privilege is provided by Tatiana Karelina Ltd. It is not sponsored, endorsed or administered by Apple or Google, and neither of them has any responsibility for the app or for the scheme. Any question about either should come to us.
13. Law and how to reach us
These terms are governed by the law of England and Wales and the courts of England and Wales have jurisdiction. If something goes wrong, write to info@tatianakarelina.co.uk or call +44 (0) 20 3645 1761 and we will try to put it right. Our complaint handling is set out in our Website and Salon Policy.