Behind every application is a woman who misses her hair. Every month Tatiana Karelina chooses one and fits her with a custom topper, free of charge. Made for her, fitted in the salon, and shared to show others they are not alone.

How It Works
You are experiencing hair loss, thinning or alopecia. This includes hair loss from cancer treatment and other medical conditions. You are a UK resident aged 18 or over and can travel to our London or Manchester salon, and you are happy to tell us about your circumstances in the application.
You agree to be filmed at your fitting. The footage may be shared on our website and social media, and filming consent is a condition of entry. One application per person per month, and previous recipients may apply again after 12 months.
Applications close at 23:59 on the 25th of each month. Anything received after that is automatically carried into the following month, so your story is never wasted.

Apply for This Month
This Month’s Announcement
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Applications for the first month close at 23:59 on 25 October 2026, and the recipient is announced on this page on 30 October.
Past recipients
Each month the recipient’s story and fitting will be shared here. Our first recipient will be announced on 30 October 2026.

October 2026

November 2026

December 2026
Share this page with her. One application, written in her own words, is all it takes. And if you would rather talk to us first, we are always here.